We're the team behind NOFire AI
Built by the team behind Elastic, Mattermost Cloud and Lenses.
We've been in the trenches as SREs for years. Now we're building the tool we always wished we had.
Our Mission
To transform reliability engineering from reactive firefighting to proactive prevention. We're building Full Context Embedded SRE: understanding that works across the entire lifecycle, from code to production.
Prevention before deploy. Clarity during incidents. Understanding that compounds. All four, not just runtime monitoring.
What we believe
Reliability should be predictable, not luck.
Teams shouldn't depend on a few senior engineers who "just know" the system. Knowledge should be accessible, embedded, and proactive.
Engineers deserve to sleep at night.
On-call shouldn't mean constant firefighting. Systems should tell you what will break before customers notice.
Why > What.
Dashboards show symptoms. NOFire shows why - the actual chain of events that led to failure, not just what broke.
Shift left or get left behind.
Finding root cause after incidents is too late. Reliability must be part of the development cycle, not an afterthought.
Lifecycle coverage beats point solutions.
Prevention before deploy. Understanding during deploy. Clarity in runtime. Learning that persists. You need all four, not just runtime monitoring.
Built from real incidents
We lived through the chaos. That's why we built something smarter.
The Pina Colada incident
A major incident that took 2 weeks to find it and 6 months to forget it. We realized there had to be a better way.
Building the foundation
We created the core technology that understands systems and predicts problems.
Today
NOFire helps engineering teams prevent incidents and find root cause fast.
Our Values
The principles that guide everything we build
Technical Excellence
We build solutions that work when everything else is failing.
Bold Innovation
Building the future of proactive reliability engineering.
Team First
We build for the people who get paged at 3 AM, because we've been there too.
Real-World Experience
Built on actual SRE experience from managing systems at scale, not just theory.
Fun in the Chaos
Because if you can't laugh at a production outage, you'll cry instead.
Stay Humble
We don't have all the answers. We listen, learn, and improve constantly.
Ready to scale SRE expertise across your workflows?
Join engineering teams whose SREs are scaling their impact across the entire organization.
Book a demo